How do I verify bulk locations on Google Maps in UAE?

For 10+ locations, you can use Google's Bulk Verification feature. You must provide a spreadsheet with store codes and official business registration documents showing the same legal entity name.

Should I create separate websites for each branch?

No. It is better to use a single domain (brand.com) with a sub-folder architecture (brand.com/locations/dubai-marina) to consolidate domain authority.

Enterprise SEO Guide

Ranking Multiple Branches
Across the UAE

Managing 10, 50, or 100+ locations in Dubai, Abu Dhabi, and beyond?
Discover the definitive framework for NAP consistency, Bulk Verification, and Store Locator architecture.

See The Framework Audit My Locations

The Multi-Location Chaos

In the UAE, enterprise SEO is harder. You deal with distinct Trade Licenses per Emirate, varying Makani number formats, and complex verification loops.

The NAP Discrepancy

If your Abu Dhabi branch is listed as "Brand Name LLC" but your Dubai branch is "Brand Name FZ-LLC", Google sees two different entities. This splits your ranking power. Consistency is the foundation of the Enterprise algorithm.

The 4-Pillar Enterprise Framework

How we manage hundreds of locations for UAE brands without losing sanity or rankings.

1. The "Source of Truth"

Never update maps manually one by one. Maintain a Master Spreadsheet containing Store Codes, Makani Numbers, Lat/Long coordinates, and Trade License names. This sheet feeds into Google Bulk Verification and Apple Business Connect.

2. Location Groups

Don't keep 50 locations in one folder. Organize them into Location Groups (e.g., "Dubai Region", "Abu Dhabi Region") to manage user access for regional managers.

3. Apple Brand Cards

For Apple Maps, you must claim the "Brand" level. This allows you to push a uniform logo and cover image to all 100+ locations instantly, ensuring brand consistency on every iPhone.

4. Bulk Verification (10+ Locations)

In the UAE, postcard verification fails often. For brands with 10+ locations, we utilize Google's Bulk Verification process. This requires submitting business registration documents for all branches to verify the account, not just the location.

Technical Architecture: Store Locators

Your website must mirror your physical footprint. A poor URL structure confuses Google's crawlers.

The Golden URL Rule

Do not build separate websites (e.g., brand-dubai.com). This dilutes authority. Use a sub-directory structure to consolidate your ranking power into one domain.

Each Page Needs:

• Unique Local Description (200+ words)
• Embedded Google Map of that specific branch
• Local Schema.org Markup

brand-dubai.com (Bad: Dilutes SEO)

brand.com/store-locator?id=123 (Bad: Non-readable)

brand.com/locations/dubai/marina (Perfect)

brand.com/locations/abu-dhabi/yas-mall (Perfect)

The UAE Enterprise Checklist

Before you launch a new branch, ensure these boxes are ticked.

Unique Store Code

Assign a unique ID (e.g., DXB-01) to every location in your internal system. Use this code in Google Business Profile to prevent duplicate errors.

Local Phone Numbers

Do not use the same 800-NUMBER for every listing. Google prefers local landlines (04 for Dubai, 02 for Abu Dhabi) as a strong proximity signal.

Arabic Translation

Ensure your business name has the correct Arabic translation added in the "Name" field (if applicable) or description to capture Arabic search intent.

Ranking Multiple Branches Across the UAE