Don't get burned by long contracts and empty promises. A no-nonsense guide for UAE small business owners on finding a partner that delivers real ROI, not just "likes."
The Dubai market is flooded with "agencies." Here are the three most common traps small businesses fall into when hiring a marketing partner.
Many agencies force you into year-long contracts before showing a single result. If they fail to deliver in month 2, you are still stuck paying them until month 12.
You hire a freelancer for a low rate, but communication is sporadic. They disappear when you need urgent updates, leaving your campaigns unmanaged.
Agencies that report "Reach" and "Likes" as success. But you can't pay rent with likes. If they aren't talking about Leads and ROI, they aren't growing your business.
See the difference between a typical "Jack-of-all-trades" agency and a focused ROI partner like Aarmax Media.
| Criteria | Typical Agency | Aarmax Media |
|---|---|---|
| Contracts | 12 Month Lock-in |
No Long Contracts |
| Core Focus | "Full Service" (Doing everything average) | Maps, Local SEO & Leads |
| Reporting | PDFs with "Impressions" & "Clicks" | Real Lead & Call Data |
| Support | Ticket systems or generic emails | Direct WhatsApp Access |
| Location | Often outsourced offshore | UAE Based (Dubai/Ajman) |
Follow this framework to vet any agency in Dubai, Abu Dhabi, or Sharjah before you sign a deal.
"Do I have to sign for 12 months?" Avoid long-term lock-ins. A confident agency (like Aarmax) knows they can keep you based on results, not legal threats.
"Show me a business in *my specific city* you helped." Ranking a site in New York is different from ranking in Dubai Marina. Ensure they understand UAE consumer behavior.
"How do you optimize for the Google 3-Pack?" For local businesses, Maps SEO is critical. If they only talk about "backlinks" and ignore "Google Business Profile," run.
"What exactly will you report to me?" If they say "Ranking positions" or "Traffic," it's not enough. You need to hear words like "Calls generated" and "Qualified Leads."
"Is the work done in-house or outsourced?" Many Dubai agencies farm work out to cheap overseas freelancers. Ensure your strategist is local and accountable.
At Aarmax Media, we don't believe in locking you into contracts. We believe in earning your business every single month with results you can see. Ready to grow?
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